The Peace Center announced the first three acts booked for Coach Music Factory, a new two-story, standing-room-only live music space set to open in early 2026.
The first announced shows are G. Love & Special Sauce (Feb. 7, 2026), The Lone Bellow (March 27, 2026) and The Infamous Stringdusters (April 26, 2026).
“Coach Music Factory will bring an entirely new energy to downtown Greenville,” Megan Riegel, Peace Center CEO said. “From the start, this space has been envisioned as a vibrant venue where artists and audiences can connect in a uniquely immersive, high-energy environment.”
Coach Music Factory repurposes the historic Roe Coach Factory on the Peace Center campus. Peace Center officials say it will be one-of-a-kind, providing an all-new concert experience with a vintage vibe. Designed to host a wide range of genres, including rock, pop, country, jazz, R&B, electronic dance and more, Coach Music Factory will have a club-like atmosphere.
Coach Music Factory completes the Peace Center’s new line of performance spaces, includes the Peace Concert Hall, Gunter Theatre, The Mockingbirdand The Pavilion. With five performance venues and five additional event spaces across six acres, the Peace Center continues to grow in its 35th year.
Tickets for all three performances go on sale at 10 a.m. Nov. 21 at peacecenter.org.
