With the arrival of Greer’s 150th birthday year comes the arrival of plenty of Greer-themed merchandising.
For its sesquicentennial year, the city revealed its Greer 150 branding — a logo package used on all things Greer-related for 2026. The designer of this logo, Scott Prather, is a local designer who has been in the Upstate for nearly a decade.
Prather says he wanted to both honor the town’s past and look to its future in his design. While many celebratory town logos are bright and flashy, Prather looked to create a more down-to-Earth, historical logo for Greer’s birthday.
“We have this really interesting past and interesting history points that I think are really cool for us to keep in front of people’s minds,” he said. “So [the logo] sort of has this nod to the history of typography and iconography, but then it also represents where Greer stands today.”
The red lettering on the logo is inspired by newsprint, with the full logo carrying inspiration from “ghost signs.” These are historical murals often painted on the side of brick buildings, such as the restored Rexall Store mural in downtown Greer.
The logo also features a hand-drawn illustration of City Hall by Prather. The building was chosen due to its prominence and central location in the town. The drawing features long, blue lines underneath it, representing the amphitheatre in Greer City Park.
A variation of Prather’s design on a tote bag.
Prather has worked as a graphic designer for 20 years and has lived in many different states over the years. The past few years have been spent in Greer, where he has been raising his son. Now, his design can be seen on sweatshirts and across town hanging from light posts.
“At this point, I’ve done some work for really big companies and really small companies, and that's always kind of a cool feeling,” Prather said. “But it’s different when it’s somewhere where you live and you’re a citizen.”
As Greer celebrates its 150th year, Prather hopes to continue to see it thrive and move forward. Official merchandise featuring Prather’s design can be found in person at the Greer Heritage Museum or online at www.Greer150.com.
“Cities have a big responsibility, and it’s been really nice to see the city adopt modern technology and inclusiveness in a lot of their celebrations,” he said. “It’s been really nice to feel like anybody can come to Greer and feel like there's a place for them, so I wanted to make sure that the logo was friendly and approachable and really captured that spirit of Greer.”
To learn more about Greer 150, visit the city’s official sesquicentennial webpage.
Follow Breanna Laws on X @GreerByBreanna
